What Ideality does: idea generation processes

Ideality’s idea generation processes are consistently productive. After a series of typical workshops, which ideally involve active participation from sales, marketing, finance and HR functions as well as technical teams within our clients’ organisation, we regularly distil a surprisingly large number of potential new product developments, as well as enhancements and derivatives.

By applying further processes, however, we filter out all ideas except those with early marketability. Other concepts are “parked” for future development. We then work hard with our clients to ensure that these high potential prospects have suitable development resources made available to them.

One of the key idea generation tools developed by Ideality is ACTOR^® – a comprehensive innovation programme which comprises five phases:

• Analyse
• Create
• Think
• Opportunities
• Results

ACTOR^® incorporates one of the most powerful idea generation tools ever developed – Systematic Inventive Thinking (SIT). SIT was based on late-20th century industrial innovation techniques developed in the Soviet Union and Israel, and enthusiastically adopted by NASA, Ford, Shell and many global corporations.

SIT uses five main processes to explore product function analysis-

Multiplication, Subtraction, Division, Task Unification and Attribute Dependency.

Click here to read more about ACTOR^®.