ACTOR®

The key Ideality systematic innovation process – ACTOR^®

ACTOR^® is highly effective systematic innovation programme which has been developed by the founders of Ideality, drawing on their many years of running successful idea generation workshops and projects in a variety of different industry sectors.

The five main elements of ACTOR^® comprise:

Analyse

1. Explore the issues
2. Define context
3. Gain perspective

Create

1. Harness team expertise
2. Use Systematic Inventive Thinking (SIT)
3. Generate Ideas

Think

1. Think business context
2. Clarify strategic success criteria
3. Filter best ideas

Opportunities

Results

1. Drive project deliverables
2. Deliver new products, processes, services & business models
3. Achieve  RESULTS!

Systematic Inventive Thinking (SIT) is a rapid idea generation technique developed in Israel from an earlier Russian-invented 'Teoriya Resheniya Izobreatatelskikh Zadatch“ or TRIZ, translated as the 'Theory of Inventive Problem Solving”. TRIZ is a comprehensive but complex process, based on 40 physical contradictions, used very effectively for problem solving worldwide. 

During the 1990s, Israeli academics developed a simplified and structured process from TRIZ principles, based on five ‘tools’ for wider application and much quicker results. This process was christened Systematic Inventive Thinking (SIT), and is now widely used across Europe and in the US as a highly effective, rapid,  'industrial strength', creativity process.  SIT is one of the key tools underpinning Ideality’s ACTOR® innovation programme.

ACTOR^® UK Registered Trade Mark No. 2483845 is the property of Ideality Ltd.